IN THIS ISSUE 

• Top Reasons To Shop With Us
• A closer look at one of the all-around best vehicles on the market!
• Time to prepare for the warm weather.
• Awards and Accolades

#1 Brand in Owner Loyalty!

TOP REASONS TO SHOP WITH US

1- THE RIGHT EXPERIENCE
Shop at your pace, No Vultures Here or pushy Sales People for that matter. Our Certified Staff is committed to exceeding your expectations with the best experiences possible. We are honored and committed to serving our community.

2- THE RIGHT VEHICLES
Hyunda as a global manufacturer offering a broad range of vehicles that provide a high level of content for an affordable price,are acclaimed for quality and reliabilty and are backed by the industry's best warranty.


3- THE RIGHT PEOPLE
We are here to serve you in your experiences with us. Whether it's with our Service Department, Sales Department or Business Office. Our Factory Certified Staff is here for you to ensure your complete satisfaction.

4- THE RIGHT PLACE
Frank Serpa and Serpa Automotive Group have contributed tremendously to our community. He sits on boards of various Charitable Organizations including Visalia Emergency Aid Counsel and The Heart Spectacular ; has donated more than one million dollars to local and out-of-state charitable organizations over the past 17 years; Co-founded The Gift of Life Foundation in 1996.

"Frank is one of our most generous supporters and is consistantly generous - he doesn't just give in good years, but in bad years, too.... That's what sets him apart from our other donors."

- Reyes Zaragoza
Visalia Emergency Aid Executive Director

Hyundai receives even more accolades

So the jurors of the North American Car and Truck of the Year awards, which this week named the Hyundai Genesis the 2009 Car of the Year, do not stand alone.

Another independent set of automotive experts, these from the venerable Consumer Reports magazine, singled out the Hyundai Genesis as a special vehicle. It beat four finalist competitors to become Consumer Reports' top-rated vehicle in the competitive “Upscale Sedan” category.

The Genesis got the checkered flag as “Excellent” in overall road test scores, and now outranks 12 vehicles from Lexus, Acura, Lincoln and others, including, notably, the Lexus ES 350.

The consumer magazine reports that the Genesis’ performance in testing — which is comprehensive, let me assure you — is one more notch in the belt in the belt for Hyundai, rapidly gaining a reputation for building high-quality vehicles in an ever-expanding diversification in its lineup. Already, Consumer Reports had named two Hyundais, the Elantra and Santa Fe, as “Top Pick” vehicles in the small sedan and midsize SUV categories respectively.

“The Hyundai Genesis rivals high-end luxury sedans but costs considerably less,” said David Champion, senior director of Consumer Reports’ Auto Test Center in East Haddam, Connecticut. “Its luxurious and spacious interior and quietness far transcend its relatively modest price” — modest being low to high 30s in a field that range from $33,660 to $40,880 and included the Acura TL, Nissan Maxima, Pontiac G8, snf Lincoln MKS.

Time To Prepare For Warm Weather:

• Review your maintenance Schedule.
• Check your cooling system.
• Replace that old thermostat.
• Cooling system flush.

Dept: All Post Date: 3/19/2010

The Momentum just keeps building! This week, HYUNDAI BRAND LOYALTY REPLACED TOYOTA FOR THE NUMBER ONE SPOT, according to Kelly Blue Book’s www.kbb.com.

Brand loyalty for Hyundai recently surpassed that of Honda and replaced Toyota, allowing Hyundai to take the No. 1 spot among car shoppers. Up from third place in Q4 2009, Hyundai saw the greatest increase in loyalty in February 2010, with Hyundai owners looking at new models within the brand increasing by 10.4 percentage points to 56.3 percent.

“A large part of Hyundai’s momentum is a result of introducing passionate new products like the 2011 Sonata and 2010 Tucson,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com.

In addition to topping brand loyalty, the all-new 2011 Sonata was named to kbb.com’s Top 10 Most-Researched New Vehicles list for the first time. In February, the Sonata was the fifth most-researched new car on kbb.com alongside ‘Top 10 Most-Researched’ mainstays such as Accord, Civic, Camry and CR-V.

This Kelley Blue Book Market Intelligence data analysis examined site traffic to used-car trade-in pages and new-car pricing report pages on Kelley Blue Book’s kbb.com, and compared loyalty data from Q4 2009 to February 1 – 28, 2010. This is just more great news that keeps our momentum going.


Comments From A Customer:

"I love it , it rides so smooth. It's so comfortable and my husband loves driving it, too!  It has a lot more room than the Mercedes we traded in on it."

-Ruby Bessette
( Regard New Genesis Sedan)

Feel free to share this with friends, family and anyone you know. Ask for Leon Dudley

Office Phone (559) 772-4221
email: ldudley@serpaauto.com